The reputation of TikTok has skyrocketed in the previous decade. A growing number of TikTok marketing tactics are being developed in order to take advantage of the platform’s growing popularity among brands and their target audiences.
There are over 689 million people using the video clip app worldwide, making it one of its most popular.
What is the purpose of TikTok?
Short videos can be recorded and shared on TikTok, either by individuals or by a set of people. It is possible to post a video that is approximately 15 seconds or two minutes in length to the app and share it with others.
It is operated by ByteDance, a Chinese business that also owns the famous short clip app musical.ly.
It’s no secret that TikTok, like the majority of other social media networks, has its own separate identity. Many of the most shared videos on this app are original and amusing jokes. In the majority of the videos, users are shown performing to hit songs, even lip-syncing to a track, or making a comedic skit.
A few seconds of attention-getting video is all it takes to keep viewers interested and glued to their screens. An average TikTok member in the United States spends 856 minutes per month on the platform, according to a study released in March 2020.
Brands can use TikTok to engage their viewers, but only if they are well-versed in the system’s ins and outs.
Is TikTok Right for You?
It’s crucial to keep in mind that just because an app is famous will not really imply it’s a suitable fit for your company.
When it comes to users in the United States, 69 percent of those aged 10 to 39 years old make up the largest percentage of the population. TikTok, on the other hand, may not be a good fit if your target audience consists mostly of older B2B buyers. With the correct marketing plan, a B2C brand targeting people in their mid-teens twenties can find some spectacular results.
The largest social media interaction rate per article (17.96 percent) is seen on TikTok, according to a study.
In light of everything we’ve learned so far, let’s have a look at some of the most effective TikTok marketing methods you may use in your social network branding campaigns…
1. Register a TikTok Profile for Your Business
To begin, open a TikTok profile with your company’s name and logo on it.
This is where all of your TikTok stuff will live, under your company name. Videos, prizes and polls are just some of the ways you can keep your interest and engagement.
Create a “brand” for your TikTok page that is all your own. You could use the same colour combinations, fonts, and icons that you are using on your other social network accounts too.
2. Make Branded Hashtag Battles Your Weapon of Choice
Branded videos on TikTok aren’t the only way to use the app. Branded hashtag challenges are also important.
It’s a great method to have your TikTok followers to interact with you and other members. It is easy for viewers to access tagged videos and engage in the competition through these challenges.
3. Employ TikTok Instagram shopping Tags in your videos.
A new tool called TikTok Shoppable Tagging is a limited capability that lets you include links in your movies that direct viewers to a type of product or business website. TikTok videos can now include links to online retailers, allowing viewers to make purchases right from their phones.
4. Incorporate a Calls – To – action into Your Videos
Ensure to provide a call to action in your customized TikTok clips, just like you would on any other social media network. It’s a good idea to include calls to action in your videos, such as “like,” “comment,” and “share.” Push them to look at a product description, if you want to.
The hashtag simlishsessions directs visitors to the competition page, where they may purchase if they have an interest.
5. Make Use of the “Like” Option
As a result of this, the “like” button on TikTok is a little-known feature. Nevertheless, it’s a terrific method to have your TikTok videos seen by more people.
As part of the “like” challenge, you can build a customized hashtag challenging problem that motivates viewers to “like” your video. You can always go a step further and give away special rewards or benefits to individuals who “like” your clip.
In terms of promoting your brand, TikTok is a fantastic choice. TikTok’s reputation is only expected to rise in the near future, therefore brands should begin investigating the most effective TikTok advertising techniques for their social media marketing campaigns as soon as possible.
In order to find out what works best, marketers can experiment and test different marketing methods on the platform while it is still young. Finally, keep in mind that now the five strategies I’ve outlined above are just a small sample of the many ways you can market your business.